Sobeys gives $10,000 Presenting Sponsorship to deCoste

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PICTOU — Sobeys is partnering with the deCoste Performing Arts Centre to bring a special group of events to the Pictou stage.

In September, the deCoste launched an ambitious Canada 150 series with 14 concerts.

“We wanted to showcase the cultural diversity of Canada by presenting a collection of shows that represented the regions of the country, the languages, the diverse populations and varied performance disciplines (music/theatre/dance/comedy). Throughout the series audiences would experience Canada through the eyes of Aboriginal, Inuit, Francophone and African artists,” said Troy Greencorn, deCoste’s creative director.

“We are half way there and it has been an amazing voyage. There’s much more to come in January to April 2018.”

To undertake a project of this scale, the deCoste needed major partners. On Friday, December 15, an announcement was made that Sobeys has contributed $10,000 to this series as the Presenting Sponsor. Pictou’s store manager, Dave MacDonald was on hand to present a cheque to deCoste Board vice-chairman Mike MacKean. The presentation took place just before the annual Tis the Season show featuring Bette MacDonald and Maynard Morrison.

Greencorn said Sobeys’ investment is making it possible for 3,000 students of the Chignecto-Central Regional School Board to see these shows. Two weeks ago, that meant having 350 students hear Buffy Sainte-Marie speak and perform. Last week it meant 400 French immersion students seeing a Quebec group perform a bilingual Christmas show. In the spring, students will see Inuit, African and Aboriginal artists.

Other partners and funders for the series include the Atlantic Presenter’s Association, Canadian Heritage and RADART.


Sobeys has contributed $10,000 to the Canada 150 series of concerts at the deCoste Performing Arts Centre in Pictou, as the Presenting Sponsor. Pictou’s store manager, Dave MacDonald, left, was on hand Friday night, December 15, to present a cheque to deCoste board vice-chairman Mike MacKean.  (Jardine photo)

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