United Way in homestretch of campaign


Adds extra incentive to help campaign reach goal


Almost there.

The United Way of Pictou County has almost reached its campaign goal. But the non-profit agency needs a little boost.

Alastair Conway, who is in his second year as campaign chairman, says the United Way campaign is currently at $277,800 — or 88.2 per cent — of a $315,000 campaign goal. They are very close to reaching the goal that eluded them last year.

“We’re asking Pictou County to rally behind us to achieve success,” he encouraged. “This is a last-month push,” he said, since the campaign ends March 31.

To help the campaign get across the finish line, an anonymous United Way supporter “made a very generous donation” – a $3,000 travel voucher from Travel Our Way. Anyone who makes a $100 donation to the United Way will have their name entered into a draw to win this voucher.

“We’re looking for 100 people or 100 businesses to support us by donating $100 each.”

This is for new donations only and Conway points out, “Even if you’ve already made a donation, a new $100 donation will qualify you to be entered into the draw for the travel voucher.”

New donations of $100 or more received before 4:30 p.m. on April 1 will qualify. The draw will take place April 2. All donations will be issued a tax receipt and the travel voucher is not redeemable for cash. Donations can be made by cheque, cash or credit card to the United Way office on Stewart Street in New Glasgow or via the agency’s website (www.pictoucountyunitedway.ca) by clicking on the “Donate Now” button.

“We really need the community’s support,” Conway said. “Every year it gets more difficult, for not just the United Way to raise money. Everyone is knocking on the same doors for the same dollars and it gets hard to stretch those dollars sometimes. That’s what we’re up against in a small community.”

Conway said he believes local economic chalenges are contributing to decreasing donations to non-profit agencies. And consequently, as those challenges increase, so does the need for programs and services that help the vulnerable.

For the United Way, that one donation supported at least 15 different programs and services in Pictou County in 2018.

“By donating to the United Way you are touching one in four people with your gift.” That’s one in four people who are directly impacted and it does not include the ‘umbrella factor’ – for example, a mom who is impacted by one of the programs or services aided by the United Way of Pictou County will see her entire family benefit from it.

Some essential local programs would not exist without United Way yearly funding. Among the 2018 funded agencies are: Autism Pictou County, CHAD Transit, Family Service of Eastern Nova Scotia, Highland Community Residential Services, John Howard Society of Nova Scotia North East Regional Office, Kids First Association, Nova Scotia 211, Pictou County for Sexual Health, Pictou County Continuous Learning Association, Pictou County Council of Seniors, Pictou County Opportunity for Men, Pictou County Root for Youth, Pictou County Women’s Resource and Sexual Assault Centre, Tearmann Society for Abused Women, and the YMCA of Pictou County. Without United Way funding, some programs would not exist at all.

Alastair Conway, United Way campaign chairman, is hoping a final push for funding will help the United Way of Pictou County reach its goal. New donations of $100 or more received before 4:30 p.m. on April 1 will qualify in a draw for a $3,000 travel voucher.

(Jardine photo)