More than four hours later and the fire in downtown Pictou continues to burn.
Flames could be seen shooting through the roof at many points throughout the afternoon. The blaze at Poppy’s store – the former Shiretown Discount Emporium – has drawn fire fighters from at least seven other departments in Pictou County.
Smoke is incredibly thick throughout downtown Pictou now and several streets are blocked to traffic. Power to neighbouring businesses was cut off earlier this afternoon.
More updates when they are available.