Sobeys helps fill hungry bellies at home

Community Online First

STELLARTON – Sobeys has once again demonstrated its leadership and commitment to feeding those in need with its seventh annual Fill the Food Bank campaign.

Through the generosity of employees, customers and vendors a total of $11,297 was raised in Pictou County in support of the Pictou County Food Bank.

In total, $420,476.94 was raised across Atlantic Canada during the three-week campaign this past fall, bringing Sobeys Fill the Food Bank seven year total to over $4.5 million in food and funds donated to local food banks. In addition, Sobeys diverts 549,000 pounds of food and consumer products to regional food banks throughout Atlantic Canada supporting families in need.

Sobeys’ network of more than 300 stores, distribution centres and corporate offices in Atlantic Canada participated in the annual campaign including Sobeys, Foodland and participating Co-ops, Needs, Fast Fuel and TRA Wholesale locations. Stores collected donations through a combination of $2 donation cards, customer food donations, vendor donations, a variety of in-store events, and customer-purchased Hampers of Hope – pre-assembled bags containing the most-needed food bank items.

“Fill the Food Bank is one of our store’s favourite campaigns because it allows us to work with the community and help out here at home,” said Gerald MacCallum, Sobeys store manager at the Aberdeen Shopping Centre in New Glasgow. “We are very grateful to be part of this community and my team takes great pride in how our customers and the Company continuously come together for those in need.”

Sobeys Aberdeen in New Glasgow was the top fundraising store in Pictou County this year. The store raised a total of $3,587 through a number of activities including a Fill the Cart race with local radio celebrities. All food and funds collected were donated to the Pictou County Food Bank.

“Hunger is an issue facing too many Atlantic Canadians, which is why Fill the Food Bank is such an important campaign for us,” said Peter Doucette, general manager, Sobeys Atlantic. “Local food banks across Atlantic Canada pay a vital role helping families get the food they need and I’m proud that Sobeys employees, customers and vendors contribute so wholeheartedly to this cause.”

According to HungerCount 2016, Food Banks Canada’s annual report on hunger, 73,345 people required assistance from a food bank in Atlantic Canada in March of 2016. Across Canada, 863,492 individuals accessed a food bank over that same month and a staggering 36 per cent of those in need were children.

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