Sobeys Star of Christmas food bank drive raises $650,000 across Atlantic Canada

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STELLARTON – The eighth annual Sobeys Star of Christmas Food Bank Drive has proven once again that Sobeys and its customers are generous when it comes to feeding those in need in Atlantic Canada.

Through the kindness of employees, customers, suppliers and the Sobeys Inc. Better Food Fund, a total of $653,127 was raised during the three-week campaign. This brings the Sobeys Star of Christmas Food Bank Drive total to more than $5 million in food and funds donated to local food banks since 2010.

“Local food banks across Atlantic Canada play a vital role helping families get the nourishment they need,” said Paul MacLeod, VP Atlantic Store Operations, Sobeys Inc. “I’m proud that Sobeys employees, customers and suppliers came together and contributed so wholeheartedly to this cause.”

Sobeys’ network of more than 300 stores, distribution centres and corporate offices in Atlantic Canada participated in the annual campaign including Sobeys, Foodland and participating Co-ops, Needs, Sobeys express, Fast Fuel, and TRA Wholesale locations. Stores raised funds by selling $2 Star of Christmas Stars and pre-filled Hampers of Hope and encouraged customers to donate a non-perishable food item at their local stores.

Customer donations were matched by the Sobeys Inc. Better Food Fund in the amount of $100,000.

Star of Christmas Stars fill the Sobeys Giving Tree in support of the local food bank at Sobeys Topsail in St. John’s, NL. Similar scenes could be seen at stores throughout Atlantic Canada as stores sold the $2 stars for their local food banks.

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