Pictou Advocate sports

Curley aligns fitness, visitor appeal


NEW GLASGOW — Terry Curley can draw a parallel between what the Johnny Miles running events offer and how they attract participation from Pictou County and beyond.

Curley says there is a connection between what he called the emerging potential of sports tourism and the achievements of the running events that led to the recent award he received.

The Town of New Glasgow nominated Curley, who was presented with the 2018 Community Service Award on November 27 at the conclusion of the annual Tourism Industry of Nova Scotia (TIANS) tourism summit in Halifax.

The award is presented “to an organization or individual who has made a significant contribution to their local community.”

Curley said events like the Johnny Miles Running Event Weekend in June in New Glasgow and the Run for the Lobster races in Pictou demonstrate how sports and tourism mix well.

“Events like ours are destination events,” he said. “That’s a draw. People shop, they buy gas, so they certainly impact the local economy. Like the Lobster runs, people take in the parade on Saturday and the run on Sunday.”

Curley said he can appreciate how the annual Blue Nose Marathon and related running events in Halifax have achieved wider appeal and strong sponsorship from corporations and other groups.

“The Blue Nose has put itself on the map as a destination race,” he said. “We have a lot of those things on a smaller scale.”

Curley said the award he received belongs to a wide group of volunteers and stakeholders who take part in the Johnny Miles events.

“I look at it as a community award because the work I do in the community is the work of many hands,” he said.

He said New Glasgow’s desire to nominate him confirms the town’s support for what the Johnny Miles events promote in terms of healthy living and physical activity.

“It shows the Town of New Glasgow appreciates what we’re doing,” he said. “That’s one of the highlights for me, that they’re support of our vision.”