From apples to wild blueberries, dairy to wine, and beef to seafood, Atlantic Canada’s food and beverage sector is an important contributor to the economy, generating more than $6.6 billion in revenues each year while feeding people worldwide. It is also a growing segment of Canada’s tourism sector, which creates good jobs for middle class families in big cities and small towns alike. That is why the Government of Canada is supporting the sustainable growth of food tourism in Nova Scotia.
Mélanie Joly, minister of Tourism, Official Languages and La Francophonie, announced a $277,950 contribution from the Government of Canada, through ACOA’s Business Development Program, to Taste of Nova Scotia for a project that will help it further establish the province as a culinary destination and develop programs to extend the tourism season. MP Bill Casey, Cumberland – Colchester, also participated in the event.
Committed to highlighting the best culinary products and experiences the province has to offer, Taste of Nova Scotia is undertaking year-round marketing and strategic planning to help draw more visitors to the region. The project includes promoting culinary tourism education sessions and leading a best practices mission to Oregon on culinary tourism product development for Nova Scotia’s food and beverage tourism operators. The organization will also increase awareness of its three culinary trails: the Good Cheer Trail, the Chowder Trail and the Lobster Trail.
This announcement takes place as Joly continues the cross-country tour she began in November, meeting with local tourism and travel industry experts. She is hosting roundtable discussions that help identify opportunities to maximize Canada’s tourism potential.
This investment builds on commitments made by the Government of Canada and the four Atlantic Provinces to drive economic growth in the region through the Atlantic Growth Strategy, which supports strategic investments in line with Canada’s Tourism Vision to make Canada a top-ten global tourism destination by 2025.