Today (Friday) marks the beginning of Operation Impact 2019, a national public awareness campaign aimed at making Canada’s roads the safest in the world. By promoting safe driving behaviours, police hope to help prevent collisions, save lives and reduce injuries on the roads.
The focus will be on behaviours that put drivers, passengers and other road users at risk: impaired driving due to alcohol, drugs or fatigue, as well as aggressive driving, distracted driving and lack of seat belt use.
“Your actions have impact” is the theme for this year’s campaign. It emphasizes the role each of us has to play to support traffic safety on the streets and highways in our community.
Motor vehicle collisions kill about 2,000 Canadians, seriously injure another 10,000 people and injure about 165,000 citizens in this country each year.
“We are driven to keep our community safe. Now, it’s up to drivers to make the right choices and to put their priorities in the right places. Operation Impact mission is to ensure that drivers make it to their travel destination safely. It could be one more thing families and friends can be thankful for this Thanksgiving weekend,” said Const. Ken MacDonald of the New Glasgow Regional Police.