Coldest Night Walk launch Dec.1


NEW GLASGOW – Supporters of the Coldest Night of the Year are preparing for the annual event that will take place on February 22, 2020.

An official media launch for the local event that raises funds for the Pictou County Roots for Youth Society has been scheduled for December 1 to help participants and organizers get ready for the event.

Christian Fellowship Church is once again the headquarters for the walk, with three different walking options that will start and finish there.

The walks are two kilometers, which is to the head of George Street and back to the church, and 5-K and 10-K walks that go from the Church to the New Glasgow Farmers Market and returning along Archimedes Street.

The 10-K walk means doing the return walk twice.

“This will be our fourth year,” roots society executive director Stacey Dlamini noted. “Everyone is great to support it. We raised $54,111 from your last walk. It was our most successful year yet, which is amazing. To be able to raise that amount of money shows what a generous community we have here.”

On average about 350 walkers participate, while there are also about 60 volunteers.

Anticipation builds among the walkers regarding the new toques they will receive. The 2019 model was Norwegian inspired.

“There’s always a great buzz – what does the toque look like this time,” Dlamini said.

The Coldest Night of the Year is described as a family-friendly national walk-a-thon that helps raise funds for charities that serve hungry, homeless and hurting people in 136 communities where the events take place across Canada.

One of the incentives for participants is a bundle containing a hoody and scarf, as well as a toque.

A Pictou resident was a recipient last year for having raised the required $500.

The media launch on December 1 will utilize platforms that include Facebook and Instagram so that people can start fundraising and forming teams, Dlamini said.

The walk has a lead sponsor, with East Coast Credit Union having already pledged $5,000.

“That procurement so early in the campaign bodes well for how we hope the campaign will go,” she said.

Those interested can access to sign up teams.