Plan ahead for a sober ride home

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With Christmas just a few days away and the season’s festivities in full swing, MADD Canada and Allstate Insurance Company of Canada are asking Canadians to put safe roads and sober driving at the top of their holiday to-do lists. 

“This is a time for families, friends and festive fun. No one’s holiday should come to a tragic end because of an impaired driver,” said MADD Canada’s chief executive officer Andrew Murie. “If you’re going to be consuming alcohol, cannabis or other drugs, please play it safe and leave the driving to someone sober.”

Every year, hundreds of Canadians are killed and tens of thousands are injured in crashes involving alcohol and/or drugs. MADD Canada and long-time partner and sponsor Allstate Canada are asking everyone to do their part to prevent a tragic impaired driving crash this holiday season by:

  • Never driving impaired. Plan ahead for a sober ride home – call a cab, take public transit or arrange a designated driver.
  • Never riding with drivers who are impaired by alcohol, cannabis or other drugs.
  • Calling 911 if you see a driver you suspect is impaired.

“Planning ahead takes a few minutes of your time and it truly can mean the difference between life and death on our roads,” said Allstate Canada president and CEO Ryan Michel.

“If everyone pledges to drive sober, or arrange sober transportation, we can have a holiday season free from the tragedy of impaired driving. From Allstate Canada and our agents across the country, all the best for a happy and safe holiday season.”

However you are celebrating this Christmas season, make a sober ride home your priority.

MADD Canada is currently in the midst of its 32nd annual Project Red Ribbon campaign to promote safe and sober driving, with Allstate Canada as the Title Sponsor. Until the beginning of January, MADD Canada’s Chapter and Community Leader volunteers will be out in their communities, handing out red ribbons and red ribbon car decals for the public to use as a symbol of their commitment to sober driving. The ribbons also serve as a powerful tribute to the thousands of victims killed or injured each year in crashes involving alcohol and/or drugs. MADD Canada’s red ribbons and car decals are available through the MADD Canada website at, Chapters and Community Leaders, and participating sponsor outlets. Anyone who wishes to support Project Red Ribbon with a donation can do so online through the website, by calling 1-800-665-6233 or by texting “RIBBON” to 45678 (a one-time $10 donation is added to the donor’s cell phone bill and payable to his or her service provider.) For more information, please visit: