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Businesses benefit from Winter Blast

Arts & Entertainment Community Featured

PICTOU — Local businesses have derived a benefit from the deCoste Performing Arts Centre’s decision to offer shows throughout the winter.

Dining establishments are among those businesses that have received a boost from the deCoste’s Winter Blast performances and the assortment of winter bookings they offer. The Winter Blast is sponsored by Advocate Media Inc.

“We’ve benefited,” said Roxanne Heighton who owns Harbour House. “Any time there’s a (deCoste) show we’re busy.”

Sharon Stewart, who co-owns Sharon’s Place Family Restaurant, has also experienced increased business.

“Whenever something is on at the deCoste we’re busy,” she said. “We were full (on February 3) at suppertime because of the deCoste. I think everyone in town benefits.”

Stone Soup Cafe does not get quite the same bump from the Winter Blast because they close at 3 p.m., co-owner Barry Randle said.

“We’re not open in the evening (during the winter), so there’s not much impact,” he said.”The only thing is that it brings people around, which is good.”

Jennifer MacLellan, the deCoste’s marketing and communications officer, said the decision to offer winter entertainment has worked well.

“We certainly do benefit from having the building open year-round,” she said, noting that the Highwaymen show on February 8 sold out. “That benefits the restaurants and hotels. People want to ensure they have a place to stay if they need to.”