Salon owner encourages self-care during stressful time

Community COVID-19 Featured Shine On

Although she can’t make her community shine through the colourful locks on their head and the confidence a new hairdo will give them, Chelsea Sutherland of Chelsea Laine Salon is making her community shine in other ways.

The local business owner has been busy during the lock down created by COVID-19 changing up how clients are helped in the meantime by creating things like hair care packages to keep clients’ hair looking fresh and healthy.

“We’ve been offering contact-free product delivery or pick up, as well as gift certificates. We’ve also been engaging with our clients by making hair tutorials, giveaways for essential workers, and a fundraiser including 6 other local businesses,” said Sutherland about what she has been working on.

The motivation behind reaching out to her community this way is to help stay connected to the customers and encourage self-care in such a stressful time for many. With so many putting their lives on the line to provide essential services, the business owner wanted to be able to relieve some of the stress that comes along with it as a way to appreciate those who do that work. 

The New Glasgow salon as a thank you held giveaways to help those on the front lines take some much needed self-care time and as a way for Sutherland and employees to say thank you for keeping everyone safe.

“Self-care is essential at the best of times, and I feel that offering information on how people can treat themselves using our at home products has been a positive experience for our team as well as our clients,” she said.

“Our industry can be misinterpreted as vain, but our values are so much deeper. Self-care is a part of whole health, and the impacts on people’s well being is massive. To have people understand that is so important to us. Make yourself a priority.”

So far the work she has been doing has been well received by clients and the community with many thankful and enjoying the tutorials and learning how to make their hair healthy.

“While physical connection is not possible, supporting each other and engaging with each other in a positive way will promote love, hope, and kindness. It’s evident all over our community!” said Sutherland.

That is why she was nominated for Advocate Media’s Shine On campaign which is aimed shining a light on outstanding businesses in Pictou County that are making a difference in their communities during these trying times. The businesses have a chance at being highlighted in the company’s newspapers, as well as winning $3,000 worth of free advertising for when the economy picks up.

Anyone wanting to nominate a business in the Shine On campaign can do so by connecting with the Shine On link on our website,, or dropping a handwritten nomination with the business’s name, as well as your name, email address, phone number and reason for the nomination into our office at 21 George St., Pictou. You can also nominate your own business.