Distracted driving campaign launched

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“Better left unread than dead.”

That’s the theme this week as New Glasgow Regional Police launches a distracted driving campaign.

According to a press release from New Glasgow Regional Police, driving requires your full attention as distractions can compromise judgment and affect the ability to drive safely, so it is important to stay focused at all times.

The Better Left Unread than Dead campaign’s main goal is to remind motorists of the dangers of using hand-held devices and other portable electronic devices while driving.

“Distracted driving can occur any time you take your attention off the road for even a second,” said Const. Ken MacDonald. “According to the Insurance Bureau of Canada, driver distraction is estimated to be contributing factor in 8 out of 10 reported collisions.”

Common distractions include, using a mobile device, texting, reading, and watching videos. 

This week officers will be on extra patrol, watching for drivers using their cell phone while driving, including those making calls and texting. The fine for using a cell phone or texting while operating vehicle is $237.50 in Nova Scotia with fines for second and third offences at $352.50 and $582.50, respectively.

To report a driver that is driving in a way that is an immediate threat to public safety, you can call New Glasgow Regional Police at 902 752-1941 or call 9-1-1 when it is safe to do so. Include as much detail as possible, such as the location, direction of travel, vehicle and driver description and license plate number.

The campaign project Better Left unread than Dead was completed in 2019 by a group of high school Students from North Nova Education Centre about the dangers of texting and driving following an international campaign project.