Participants in this year’s Coldest Night of the Year event, a fundraiser for Pictou County Roots for Youth Society, helped put the fundraiser over the top.
Raising more than $60,174 means the local effort was 120 per cent of its $50,000 goal.
Thirty-seven teams comprised of 284 walkers participated in the 2021 event which took place virtually in order to comply with public health regulations to raise money for the charity which serves people experiencing homelessness, hurt, and hunger.
Stacey Dlamini, executive director of Pictou County Roots for Youth Society, was thrilled with the result.
“This is the most we’ve ever made,” she said before starting out with her team to walk the Jitney Trail on Saturday.
She was unsure what the level of support would be this year because the event needed to be held virtually, instead of the usual walk from Christian Fellowship Church in Abercrombie to complete the route.
The event was originally registered as a blended event, meaning those who preferred could gather in the usual way, safely distanced, or the walk could be completed in the comfort of the participants’ own time. Organizers made the decision in mid-February to move to the virtual-only format to avoid confusion at the last minute.
“The big unknown for us was if people would support a virtual event in the same way they traditionally supported an in-person event.“ She needn’t have worried. And nationally, Dlamini said the event was more successful than it’s ever been.
Among the participants in this year’s Coldest Night of the Year event, a fundraiser for Pictou County Roots for Youth Society, were, from the left, front: Emma Gray and Khaya Dlamini. Back: Wanda Gray, Stacey Dlamini and Angie Degaust. (Jardine photo)