The Pictou Advocate is where readers go to for their local news. 


The Pictou Advocate

PO Box 1000
21 George Street
Pictou, Nova Scotia
B0K 1H0

(902) 485-8014 (main number) 
(902) 752-4816 (fax)


About Us:

As the founding publication of Advocate Media Inc, Pictou Advocate has been in print for more than a century. From then until now, the Pictou Advocate continues to deliver stories and content that inform the residents of all of the communities in Pictou County and beyond. As a weekly newspaper, the Pictou Advocate prints 4,000 copies and reaches a scope of readers from a variety of demographics.


Reaching more than 10,000 local readers weekly — in print and online — The Pictou Advocate Newspaper explores the world of local news, politics, sports, community trends and lifestyle options. Under the direction of Editor Jackie Jardine, some of Pictou’s most influential writers capture the way we live now, fifty-two times a year.


  • Print Advertising
  • Online Advertising
  • Sponsored Content
  • Social Media Campaigns
  • Contesting
  • & much more!

Have a question about rates, inventory or strategy? Reach out to our Sales Team for more information.

Brendan Nichol:  902-396-8136

Have an interesting article that you’d like to submit, either online or print? Send us an email and we will get back to you to discuss the article. We appreciate your contribution:

Have questions about subscriptions, classifieds and community events?

Contact Myra MacKay-Wilson