Frequently Asked Questions

How can I get someone to cover my event?

Call editor Jackie Jardine at 902-485-8014 or email

How can I get a copy of a picture?

Photo reprints are available through the business office. Call 902-485-8014 or email for details

Who do I contact about…?

News: Editor Jackie Jardine at 902-485-8014, ext. 1103 or email
Sports: Steve Goodwin at 902-485-8014, ext. 1105 or email
Advertising: Brendan at 902-396-8136
Classifieds, Subscriptions and Community Events: Myra at 902-485-8014 or

What day do you print?

We print Wednesdays but check us out online for fresh, daily content

What’s the cost to subscribe to the newspaper only?

Subscription Rates:

  • Nova Scotia $43.70 Taxes Included
  • N.B., N.L. and PE. $58.25 Taxes Included
  • ONT $57.23 Taxes Included
  • BC $53.18 Taxes Included
  • Rates for the rest of Canada $53.18 Taxes Included
  • USA and Foreign $114.57 Taxes Included

To subscribe to our newspaper in print and have it delivered to your home please contact Myra at 902-485-8014

How often is the website updated?

We publish content on our site on a daily basis. Whenever there is news, we will be reporting it.

How long has The Pictou Advocate been a newspaper?

As the founding publication of Advocate Media Inc, Pictou Advocate has been in print for over a century (1893). From then until now, the Pictou Advocate continues to deliver stories and content that inform residents from Lismore to River John and all points in between. As a weekly newspaper, the Pictou Advocate prints 4,000 copies and reaches a scope of readers from a variety of demographics.

Who is Advocate Printing & Publishing?

Advocate Printing & Publishing has a rich history in Atlantic Canada. For much of that time we have been serving our clients with innovation, service, and transformation. But most importantly, for over 100 years now, we’ve never lost sight of our roots or our greater purpose — to be an active supporter of our communities. Ask our customers and they will say it’s because we’re easy to deal with, great problem solvers and in the end – we always make them look good. Ask our customer service department and they will tell you it is because we can design, photograph, print, finish and deliver practically anything and all in-house! This way we can keep tight control of a job from start to finish, resulting in excellent quality, greater efficiency and a faster turnaround.

When Advocate was established over 100 years ago, the founders had no idea that the little print shop would grow to be the largest independent printer in Atlantic Canada. However, they did know that it took a certain drive to get the job done well and delivered on time. As the demands of our clients have changed so has the structure and focus the company. Today we provide everything from data management, design, videography and photography to signage, print and targeted distribution. In addition to the original Pictou location, Advocate operates a production plant in Dieppe, New Brunswick; St. Croix Printing and Publishing in St. Stephen, New Brunswick; and Metro Guide Publishing in Halifax, Nova Scotia. As well, the company includes 9 newspapers, 20 trade and regional magazines catering to diverse market sectors, a flyer distribution company, a commercial photography & videography studio, and a creative design studio. The printing business includes production of everything from national flyers, magazines, and direct mail to brochures, business cards, and promotional materials such as in ice signage and banners. See more